To put things simply, a brand ambassador is a person hired to represent a business in a positive way. there are unpaid but the ambassador/influencer gets to keep whatever they’re sent. Some believe that brand advocates and other fans with a very humble following can be great brand ambassadors who will promote the product to their narrow circle of friends and family. Copyright © Keyhole 2020. A good brand ambassador embodies the brand they are pushing in every way. Keyhole is a real-time conversation tracker that provides keyword and hashtag analytics for Twitter and Instagram. While a brand ambassador’s job does entail in person representation of his brand, it is also understood that he or she will help market the company via social media. We’ll walk you through what a brand ambassador is, the difference between brand ambassadors and influencers, and creating a brand ambassador program best suited to your needs. Who are brand ambassadors? Brand ambassadors should ideally embody the corporate identity in values, ethics, demeanor, and appearance. Ensure that you leave relevant and thoughtful comments – if you plan on just copy-pasting the same comment over and over again on every profile you stumble upon, it’s better not to do it at all. It creates a community centered around the brand ambassador and helps build customer loyalty. Different brands offer different terms to their ambassadors and have different requirements for their  programs. Reach Out to Selected Brand Ambassadors4. These influencer marketing platforms will give you an overview of the influencers that work in your industry and provide you with insight into their statistics. A brand ambassador (sometimes also called a corporate ambassador) is a person who is employed by an organization or company to represent a brand in a positive light, and by doing so, help to increase brand awareness and sales. … They use their products and services and want to tell others how great they are. A brand ambassador (or brand advocate) is a person who represents and promotes a company in a positive way. It’s also important to check how many people are engaging with their content. The brand ambassador salary changes from brand to brand… and it depends on how the ambassador program is set up. Unsurprisingly, we are going to start with the very basics. The downside is, going about it this way is very time-consuming, especially if many people are already engaging with your content. The Edelman report shows that 74% of people, in fact, avoid ads. There are a plethora of ways to set up your brand ambassador program: You can also combine any of these options to build out your unique ambassador plan or use an affiliate program software like OSI Affiliate. Another term that usually adds to the confusion is “brand advocate”. Their role is to give the brand visibility, mostly for a specific, targeted market. Keep in mind that some influencers are already getting many collaboration invitations, or may have ongoing contracts with other brands. Brand ambassadors are key to putting an authentic touch on your marketing strategy. In general, celebrities work as a brand ambassador and get paid due to their efforts to promote the brands. When curating brand ambassador programs, they can be easily tailored to fit different objectives and even the smallest of budgets. ; Sociable – Customers resonate with brands they can relate to. A Brand Ambassador is the key Salesperson and Marketer for a product or service. 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